Your story is important. These days, people want to hear your personal stories. You can share a story about something you know to be true, or one that you feel will be useful or interesting.
Motivate customers to take action with your brand story
We believe in and share authentic stories that help brands establish credibility.
Customers’ stories of your company raise the perceived value of your brand.
Life Lens is a Toronto-based video production company that helps businesses transform their stories into powerful videos. These help educate, inspire or delight your audience. Life Lens is here to help you craft your brand stories, case studies, testimonials, and more.
“People do not buy goods and services. They buy relations, stories, and magic .”
— Seth Godin, American author
We are storytellers. The stories we hear help us build strong relationships with our clients and create an excellent experience together through the process. We value people and want to create deep connections. Over the years working with brands, we have learned that people can feel disconnected from their stories or feel that their story has already been told. We like to be connected to everyone and everything. That is why we created our story formula process. It helps find your breakthrough story that will help you connect with your audience on a deeper level. We will step into the shoes of a reporter and do what we love to do best, which is unearth people’s stories. We’ll research and learn about you and your company then care to listen to your objectives and create the best story that your audience wants to hear.
We offer discount rates to non-profit projects depending on the deadline and our current workload.
Telling Positive Stories For A Positive Change.
We’re an eco-conscious video company that produces films for product and marketing purposes as well as documentary films.
We hope to make a difference and help businesses thrive. While telling positive stories and promoting change.
“I’m so tired of seeing all the injustices in the world. But I keep myself sane by spending time with friends, family, finding film projects with a cause, and living a life where I can be part of the solution instead of the problem.”
– Joe / Life Lens
We help brands find their narrative arc and tell their story effectively. With our Story Formula and science-backed storytelling video framework, we become the first stop for brands looking to tell their story. We will be able to uncover your company’s story and ensure marketing success.
Our Pre-production process and storytelling expertise is the foundation of how we tell your story, and how we craft it with you as a team. We start by discovering the story you want to tell that will help you build a strong relationship with your audience.
Authentic Marketing is soaring, and people’s BS detector is stronger than ever. In order to keep things authentic, we reverse engineer doc-style filmmaking and try to avoid scripted conversational interviews. It’s this kind of authentic footage that truly brings our stories to life.
Here is where our expertise comes into play as we start to form your story together by using a storytelling and video framework that will optimize for success. Our storytelling and video framework can help you authentically communicate your message.
When you start a business, there’s a chance there is something pretty unique about your business model and perspective that is different from what others are doing. It’s a chance to come up with something that others haven’t already thought of. In order to succeed, you have to know who you are. What you do, how you got to where you are, and how what you do helps people. We’ll work with you to determine the best story for your business and determine the easiest way to communicate that to your audience