HOW TO FIND YOUR BRAND STORY

STORYTELLING FOR BRANDS & INDIVIDUALS

Whether you’re an entrepreneur, a business owner or a marketing manager, it’s important for you to learn how to tell your brand story. It will help you reach new customers in a more personal way and build relationships with them. In today’s blog post, we will introduce you to our 7 steps process that will help you find your brand story and create the content that will resonate with your audience.

 

1. What is your brand story?

The first step to building a brand story is defining your brand. What does your brand stand for? What is it that you do? What makes you different? What problem do you solve? Why is your product necessary? What is the difference between you and everyone else out there? Here is what we mean when we say define your brand. It should be clear, succinct and unique. Before you can start defining your brand, you need to start with the why. We mean that why you do what you do must be thought of in the same way every time you tell your story about what you do. You must explain why this product or service matters to you. Your unique voice and story outlining your unique sense of what you do must be consistent, especially in the beginning. Defining your brand is not a one-time process. It is a lifelong journey of self-discovery that can be a tedious process. But I am an avid believer of the fact that being repetitive does more harm than good. By repeating ourselves often, our brains become confused. We stop listening to our inner voice, and end up following the voice that we have been fed. Also, repeating yourself can dilute your unique identity. When it comes to defining your brand purpose, it is important to choose one single unique thing that you do. What is it that separates you from everyone else? Once you have defined your brand purpose by stating why you do what you do, and what uniquely you do, it is time to define your brand voice. This is where your brand personality will shine through. As you define your brand voice, it is important to know who your audience is.

2. Why does it matter to find your brand story?

As a brand, you need to have a story to tell about your product and why you’re in business. Your story should be about your purpose and the reason you do what you do. It’s important to have a story because it gives you a clear purpose and direction. We’re in a time — this is true for businesses today — where advertising is becoming more and more important. Today, the most successful businesses are those that can effectively advertise and effectively pitch their products which isn’t always easy. Here’s what we mean. While your business can’t sell a piece of clothing itself, it sure is valuable when it comes to your marketing and how it sells your product to customers. Your business’ story is important for your marketing and sales success because it helps you with growing your business. It gives your business direction because now you gain clarity about your purpose. In order to do this, you need to go back to your customer persona. It’s important not only to know the people that will be buying your products, but also the people that you will keep talking to about your product. One of the easiest ways to do this is to create a persona for your business that represents the people who are buying your products. You can do that by answering two questions: What does your business do?After answering these two questions, you’ll have a clear idea about who is your target audience. This information can be used to create a lot of different types of media (podcast, videos, articles, etc.) that will help your business connect with that person. Next, you need to figure out what makes your product unique. For that, you need to go back to your persona and find 3 main values. The most successful businesses use this three-value formula: Inspiration is key — hopefully, you know what makes you different. What inspired you to start your business? Why did you choose your name? Show us your story here.

3. How to actually find your brand story

There is no one way to find your story, but it’s important to remember that your story is the thing that you have in common with your target audience. Brands are a slogan An acronym that represents an essential element a brand needs to have: Think of a slogan as a consistent message that has an underlying importance and tone you want your brand to convey. It tells the audience at a very simple level what the brand stands for. “A brand’s story is its unique and individual identity.” — Boyan Slatkin/Stefán Guttér The most important first step when trying to find your brand story is knowing who you are. Answer these five questions so you can determine your primary values, your main objective, your competitors and your target market. Do you want to change the world? Entrepreneurs helping to solve humanity’s problems? What about the pioneers who made a dent in the world? Remember the people who paved the way for you. What do they do for your brand and how can you align your value with what they’re doing? Shift your mindset. Every brand has an audience It’s important to define what your audience is asking for and show them a solution. Look for gaps, for example, that your target audience can’t solve or can’t find an answer to. Questions to ask when looking at your audience: “Your audience is seeking something you can offer them to help them live their values and implement the changes they desire. Your audience thinks about and acts on the foundation you provide, and they are motivated by the vision you have for your business.

4. The importance of creating content that tells your brand story

You can’t just make content that’s about your products. It’s important to use your content to tell your brand story. Your brand story gives people a sense of who you are and what your company stands for. It’s important to tell your brand story in a way that is authentic and relatable. You must first decide who you want to be as a brand. After you decided what you want to stand for and what you want your brand to represent, you can create content that represents that. You’ll know what content to create if you review your strategy, goals and values. 1. What is the value proposition of your brand? 2. How will you show that you care and understand your customers and stakeholders? 3. What is the customer journey? From awareness to decision to action? 4. What will you tell them after you have gotten them to your audience? 5. What are the elements of your brand and what make them unique? Example: colors, logos, illustrations, content formats 6. What problems are you solving for your customer? 7. If you could be any profession in the world, what would you be? (Avoid buzzwords and trend-chasing.) Most business owners already know how important storytelling is. We all need to even talk about it because it’s an essential part of selling anything. However, stories need to be tailored for you and your customers. You need to better understand what your customers want and why it matters. We all want to leave the earth a better place, and by understanding what that means, you will also know what they need from you and your business. Once you have decided what you want to stand for, start telling stories about who you are and your company. You’ll be able to choose the content that best represents your values and what customer in the world can benefit from knowing. The first step in creating a brand story is figure out what you want to represent.

5. Why you need to have a consistent voice across all your marketing channels

One of the most important things to remember when you’re building your brand is that your brand voice should be consistent across all your marketing channels. Your brand is a person, and that person should have a consistent personality across all your social media platforms, your website, and any other marketing channels you’re using.In today’s post, we’re going to explain how to pick the right personality for your brand, how to align it with your target demographic, and how to determine how your brand voice should flow across different mediums. You’ll learn everything you need to know to get started rocking your brand story. Before you jump in though, I’ll let you in on a secret… You’ll probably realize (while you’re reading more about your brand) that you already have a brand personality! So, the next thing you’ll want to do is understand how your previous personality and marketing strategy works, and you can skip to the step in green. Picking the right personality Remember back in the first paragraph of this blog post? We got to choose what we would like to be called as an organization. Think of your brand as a person – it has a personality! Your brand personality is how you present your brand to the world, regardless of what medium you are using. A descriptive language helps brand understand that they are who they are talking about, even if your audience is in another country, on another continent, or hell, even if they are all monkeys! As you can see in the image above, that description language is where it starts to get interesting. Customers are scared of what your brand will say about them. Your tone of voice is what they react to, and how you choose to use those golden (or non-golden) words can be the difference between a happy customer and one that ignores you altogether. The best way to pitch your brand personality is to use a tool like InfluenceMap.